The company GCS Systems and its product tPago joined the celebration of the Universidad Iberoamericana (UNIBE) of the 4th creative competition that they carry out with the students of advertising and marketing communication careers.
For the fourth event, tPago was present in the activity as part of the exhibitors of the meeting, and in turn, as the juries of the strategic campaign competition through which the students competed for the first place.
During the celebration, Maria Teresa Ferreiro, Commercial Director GCS Systems and Maria Elena More, Marketing Manager GCS Systems, executives who presented the tPago brief to the students of creative combat competition.
At the time of the contest, the tPago team asked them to carry out a comprehensive communication campaign that would invite the Dominican population to join the tPago product and use it. “
“Within the proposal that we ask young talents, we seek to highlight the rational and emotional benefits offered by the brand “indicated Maria Teresa Ferreiro, Commercial Director GCS Systems.
After the internal deliberation of the jury, three teams were selected finalists. The campaign with the concept ” tPago 24/7 ” was the winner of the first place, for which the group received the sum of RD$55,000.00 pesos in the name of tPago.
With an ascending trajectory, the company GCS Systems and its product tPago are distinguished in the market for providing the innovative service of implementation of solutions for managing payments and purchases through the mobile platform.
With initiatives such as the 4th UNIBE creative competition, tPago continues its expansion, inviting all consumers to learn more about the mobile transaction option. The tPago staff ensures that they keep on the agenda a host of future plans that will facilitate a fast, secure and convenient way for consumer payments.